A. Cookies. Cookies are small data files placed on your device when you visit a website. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or you delete them).
B. Google Analytics. Our website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to help us analyze how visitors use our website. The information generated by these cookies (including your truncated IP address) is transmitted to and stored by Google on servers in the United States and other countries. Google Analytics helps us understand metrics such as the number of visitors, pages viewed, time spent on the site, traffic sources, and general geographic location. This information is used solely to improve our website and marketing effectiveness. You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout. For more information about how Google uses data, please visit policies.google.com/privacy.
C. Other Tracking Technologies. We may also use web beacons, pixels, and similar technologies through our customer relationship management (CRM) system, email service providers, and social media platforms (such as Meta/Facebook and Instagram) to measure engagement, retarget visitors, and improve our marketing campaigns.
D. ChatGPT Ad Measurement. If you separately allow ChatGPT ad measurement, we store an OpenAI ad click reference in this browser for up to 30 days. After our website accepts your inquiry, our server sends OpenAI that reference, an event identifier, the time, our website origin, and the fact that an inquiry was submitted. We use this to measure which ChatGPT ads lead to inquiries. We request that the event be excluded from future user-level personalization. We do not send your name, email, phone number, loan answers, financial details, or SMS consent through this integration. This choice is optional and separate from contacting us or receiving text messages. Use “ChatGPT ad privacy choices” on our website to decline or withdraw permission and clear the stored reference. We honor Global Privacy Control for this measurement. See OpenAI’s Privacy Policy.
E. Your Cookie Choices. Most web browsers allow you to control cookies through their settings. You can choose to block, delete, or be notified about cookies. Please note that disabling cookies may affect the functionality of certain features on our website.